Cooking Up Cultural Connections: Exploring Culinary Arts on Parthinthekitchen.com
May 24, 2024
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Hi! I am Parth Mahajan,
a marketing leader based in Boston
- Marketing Strategy and Operations
- Mentor
- Content Creator
Growing Brands
Globally
Hello there!
Welcome to my space! Driven by a passion for understanding how brands connect across cultures, I launched my marketing career nearly a decade ago. I’ve worked in industries from automotive, and tech, to robotics, each deepening my global perspective.
After moving from Mumbai to the U.S. to earn a Master’s in Digital Media Management, I’ve used my skills to engage global audiences effectively. My expertise in creating compelling brand narratives helps businesses connect with diverse audiences worldwide. Whether it’s through innovative marketing strategies or captivating digital campaigns, I am dedicated to telling stories that resonate across cultures and drive meaningful engagement.
My Professional Journey
Global Digital Marketing Manager
September 2023 – Present
Led multi-regional lead generation strategies, implemented advanced analytics, managed cross-functional teams, and ran B2B campaigns, boosting user acquisition, data-driven decisions, and lead generation efficiency.
Senior Manager, Marketing Optimizations
September 2021 – September 2023
Directed cross-functional teams, created customer engagement strategies, refined marketing funnels, ran A/B testing, and managed a $2 million ad budget, cutting CAC, increasing ROI, improving customer retention, and enhancing marketing performance.
Digital Marketing Manager
January 2020 – July 2020
Spearheaded GTM strategies and digital ad campaigns, handled communications, conducted user research, and implemented online marketing best practices, resulting in more sign-ups, engagement, fewer information request tickets, and a better campaign ROI.
Brand Manager
July 2014 – Aug 2018
Managed a global team to execute marketing campaigns, facilitated collaboration between clients and internal teams, defined go-to-market strategies, and tracked performance, increasing client retention, market penetration, campaign effectiveness, and cutting marketing costs.
Beyond the Marketing Desk
Outside of my marketing career, I explore my passion for culinary arts through my blog, Parth in the Kitchen, where I share recipes and cooking tips that blend global flavors. I’m also dedicated to mentorship, helping aspiring marketers and professionals on ADPList.com. Additionally, I enjoy sharing my life experiences and learnings on Medium.com, writing about personal insights and journeys. Through these activities, I aim to connect, inspire, and engage with people beyond the boundaries of traditional marketing.
POPULAR POSTS
Navigating Cultural Diversity in Marketing: Lessons from a Global Career
May 24, 2024
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About Philosophy
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